Internet Business Plan - Starting Your Website
Finally, while you thought you may have completed the first step two Sections ago you are just now getting into the actual first step of your small business adventure! By now you have identified your identity as a new small business or as a current involved business and you have researched your main competitors to see what they have been doing in terms of overall marketing and advertising. You have taken all the necessary preliminary steps needed to start!
Your Business Website
The first step you will be embarking on is your actual website content! Since you have been following the day-by-day guide at the end of the Sections so far, you should already have a poker website up on the internet and have the basic outline consisting of your homepage, page design and business features. Now it is time to finish your website off and add the necessary website content in order for your website to attract more visitors (more traffic equals more potential customers!) and to get your business name on the map with local retailers and clients from around the world!
Here are a few of the challenges you can expect to face when dealing with internet content, website work and writing needs:
Learning what SEO keyword content is and what it can do for you
What kinds of content works best for your business product website?
More traffic equals more profit!
Is hiring a freelance writer the best option for you?
Search Engine Optimization
Learning the basics behind SEO keyword content and the benefits that it holds for you and your small business!
The words themselves tend to scare away a number of people- SEO keyword content! This type of business writing is very common in the copywriting world and there are many businesses out there that specialize in this form of writing. Basically, SEO keyword content means writing that deals primarily with your products that really hammers out your product names and phrases.
For instance, if you’re particular product line consists primarily of coffee mugs, most of the writings on your website will be user friendly, for sure, but they will have the words “coffee mugs” spread over 10% of all your articles. Why would you do this? When someone searches Google for “coffee mugs” your website will be among the first to pop up because it has such a large quantity of “coffee mugs” phrases in its content! This is obviously a good thing because the higher your website reaches on the search engine results (Google, Yahoo!, MSN) the more chances you will have of someone actually entering your site and purchasing your coffee mugs. Think about it: When you search for something on Google, do you normally go past the second page of results? In fact, if you’re like most people you stop about half way down the first page! Face it, the higher your Google rating, the higher customer outreach you will have!
Another great thing about keyword content is that it has informational purposes. Any of your regular site visitors will be able to enjoy the benefits of your articles. Usually SEO keyword articles last for around 300- 800 words and are informative pieces about the specific products that you handle. Your normal website visitors will enjoy logging onto your site to read articles that pertain to the products they buy and the brands that they are loyal to.
When it comes to SEO keyword content it is vitally important to keep it pertinent and specific. You don’t want a lot of content on your poker site that isn’t optimized toward poker players or buyers of your products and you don’t want such broad keywords that no one would ever search. For instance, if you are attempting to sell poker tables don’t just have “tables” as your keyword, use “poker tables” instead. The reasoning is pretty simple- specifics bring in quality traffic! By having the simple word “table” as your primary keyword you will begin to attract people who are looking for dining room tables, kitchenette tables and outdoor seating facilities! You just want poker table buyers and you want to get this quality through keyword optimization!
Keywords are often sub-categorized into two parts- primary and secondary. Here is a brief description on the two:
Primary keywords: These are the main keyword or phrase that is to be repeated often throughout the article. The main keyword must be the most important and it must deal head on with the actual topic. If the article is about poker playing cards the primary keyword phrase should be “poker playing cards” or something of that nature. Primary keywords are those which pull in the largest amount of traffic.
Secondary keywords: Secondary keywords usually come in bunches and they deal with all of the minor or lesser details of an article. These keywords will either have something similar in tone as the primary keyword or they will be a variation of the \primary phrase itself. If the primary keyword is “poker playing cards” (as in the above example) the secondary keywords may be: playing cards, poker cards, good poker cards, cards, and good cards.
Since SEO keyword optimization is geared toward brining quality customers to your doorstop it really won’t be hard to attract good cliental if you have good content!
| << Previous | Internet Business Plan - Starting Your Website p. 1 Internet Business Plan - Starting Your Website p. 2 |
Next >> |